Behind BCOEUR AGENCY stands Pascale BECKER.

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A deliberate play on her name, BCOEUR is both signature and statement, an agency founded on the conviction that meaningful creative work is born of connection: between disciplines, between cultures, between worlds.

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With over thirteen years across fashion, luxury and music, Pascale began her career at Hermès, as Assistant Project Manager within the Special Orders Department. She went on to IKKS Kids and Derhy, before joining the Maison Chloé as Product Manager, then Collection Manager for the Children's line, within the Children Worldwide Fashion group.

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Over nearly seven years, she steered the development of fourteen collections, working at the intersection of creative direction, product and brand identity.

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In 2022, she struck out on her own as an independent consultant in brand strategy and marketing, for fashion and music alike. In 2024 came 432 CARATS PUBLISHING, a publishing and music production house devoted to contemporary artists. She collaborates with the teams of the most influent artists of this generation.

 

And in 2026, the two paths converged: BCOEUR AGENCY was born, the bridge between her consulting practice and the house's publishing work.

 

Today, the agency unfolds across two complementary territories: BCOEUR CREATIVE, for brands seeking a singular creative expression, and BCOEUR LIVE, where culture, music and live experience converge.